Comfort, Privacy & Mutual Esteem: Just How Siren is Humanizing Online Dating Sites

The Quick variation: Socially advanced Siren is actually changing the dating app area featuring its comprehensive attitude, relatable Question of the Day, and customizable confidentiality features. On Siren, it’s everything about linking fantastic people through authentic discussion — perhaps not addicting and mindless swiping. Compared to that conclusion, they will have developed an enjoyable and secure planet where you can be your real home and let enchanting chemistry with a match unfold in a far more organic means — just like it might happen in person.


With the smooth connects, enjoyable functions, and hand-held platforms, internet dating programs have revolutionized just how men and women date. Although it seems much less difficult than ever to meet up with somebody unique, the functions of swiping and preference or disliking people according to photos provides almost made online fuck buddy dating a game — and created a disconnect among individuals playing it.

If you wish to combine the handiness of a dating application plus the feeling of linking with some body in true to life, there’s Siren — a distinctive web system that gets rid of the “looking for individuals” design many other online dating apps have used.

Compliment of the Question of the Day matching system, Siren creates the context for speaking about appealing subject areas (like container record things and philosophical questions) and sets people through those real and interesting talks. In this manner, correct personalities is shared naturally — exactly as they’d personally.

For more regarding the motivation behind Siren, its special functions, plus the women-led team behind the software, we spoke with Co-Founder and President Susie Lee.

A Pro-People attitude: Siren was made With everyone else in Mind

Siren ended up being launched by two women with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — which both wished an online dating application that was made up of shared esteem, privacy, and convenience as leading goals.

Having undergone some bad matchmaking encounters via some other dating apps, Susie and Katrina noticed they certainly weren’t truly built with females in addition to their particular desires and needs at heart. As well as the unfavorable nature of swiping kept and close to men and women had been demeaning and didn’t assist develop top quality connections, specifically for ladies.

“I just felt this instant experience that, as a lady, I was objectified. The swipe-to-reject style don’t work for me,” Susie mentioned. “I seemed back from the relationships I got before, and I never found folks through these types of practices.”

Even though they had never ever built a matchmaking app, Susie and Katrina knew they may make the one that wasn’t merely female-friendly, but enjoyable and caring toward every person.

They took their unique time studying the technology space and having comments from buddies and professionals before and during development. And they dismissed people who stated males would not use a dating application which was concentrated on ladies and offered all of them advanced privacy options.

Siren was released in 2014, and very quickly it wasn’t merely Susie’s and Katrina’s friends have been using Siren. It had been pals of buddies and full complete strangers — including guys — who were with the app and showing gratitude for this. Word spread and Siren was a prominent, inclusive matchmaking software since that time.

And although Siren is pro-women, there’s not an anti-men vibe to it anyway. It’s evidence that an internet dating application created by females for ladies can successfully benefit them and for males.

Secure & Welcoming ambiance Sets an optimistic Tone for any Community

The individuals at Siren have invariably been very protective of these members, and, since designers, they realized they are able to set a positive tone for the whole society by getting safety precautions positioned and producing a welcoming environment.

While on different internet dating apps individuals might experience harassment or catfishing, that’s never been the outcome for the people on Siren, additionally the effort for the Siren staff is the reason for that.

“Since we launched, we have had zero reports of harassing emails,” Susie stated. “credibility and people to be able to feel like discover actual people on the reverse side is absolutely important to all of us. We were actually mindful about developing the city with a specific particular reputation.”

Susie included that she and her group think everyone is fundamentally good and that if they’re given a secure, friendly ecosystem, they will end up being kind and honest with each other.

“we are able to present these icebreakers that tactics to end up being more vulnerable and a tad bit more real, and that’s exactly how men and women can hook up,” she stated.

Siren’s Mantra: “create visitors much less odd to every Other”

Using The social media marketing many of us use, like Twitter, the text is already built in using the folks we follow and exactly who follow you, very interacting is convenient. Siren’s conversation-style system replicates that for internet dating, helping you begin those interactions without the awkwardness.

“When you’re coping with a complete stranger inside the online dating room, there are plenty of booking how a lot you trust this individual, specifically because some sites are actually difficult as well as have plenty of fake pages,” Susie said. “My motto that i usually inform my group, plus they’ve actually embodied this, will be help ‘make complete strangers much less unusual to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their own coordinating function, top-notch safety measures, and unique events, Siren provides singles an one-of-a-kind, safe, and well-rounded matchmaking knowledge from start to finish.

Get acquainted with Matches in exclusive Method With Siren’s Question for the Day

While Siren does offer the classic options that come with online dating (including messaging and blocking abilities), their concern of the Day may be the feature that renders all of them stand out from some other dating programs by far the most.

With fun concerns like “in the event that you might have access to a billboard, what might need it to say?” you can be yourself and move on to know some one on an even more real amount. You can research suits predicated on their own solutions to those questions along with by the preferred criteria like age, sex, and location.

Along with this degree of communication, you do not want to inflate attributes just like your earnings or looks to seem more desirable to others.

Many Photo Settings aids Eliminate Superficiality

Siren even has a distinctive method to images. You’ve got the choice to keep your photos obscured and simply noticeable to the associations, or you can leave the photographs noticeable to everyone.

“to really make it comfy and safe for men and women to be able to browse their expert and private everyday lives, we allow every person to manage their particular photo exposure,” Susie stated.

Unlike the typical internet dating app, people can’t deliver each other photos, that has been deliberate whenever Susie and Katrina developed the application. She stated this motivates users to give one another their particular telephone numbers and go the text offline — and shields individuals from getting undesirable images.

And no matter which image choice you decide on, the best thing is Siren’s concern throughout the day — and people’ responses — enables you to relate solely to men and women on a deeper amount than simply appears.

Carefully get in touch with Others Due to Siren’s confidentiality Controls

Another huge element of Siren is safety, particularly in regards to avoiding fraudsters. Everybody which subscribes must input their unique phone number and enter the activation rule they get via text, which guarantees men and women aren’t producing numerous records.

Members also can block and are accountable to the Siren staff some other people who are behaving inappropriately or abusing the application’s conditions and terms.

Reduced Events Get You Offline & Give You New Date Ideas

Besides producing a comfortable and secure internet based place for visitors to be which they really are and providing them with an original solution to start discussions, Siren can be using the next thing by holding offsite activities. Susie said these could be outstanding replacement for the usual coffee go out, that may typically become sensation like a small business conference or appointment.

“i believe satisfying in this manner supplies a lot more meaningful link. We’re pairing up with neighborhood companies and companies supply our people rewards and discounts to spots like galleries, lectures, and movie festivals,” she stated.

Also those that have currently found some one on Siren stay for any occasions since they’ve be an integral part of that community now and may locate fairly easily brand-new date some ideas. While these events are merely being used in Seattle, Siren features intentions to broaden to other towns and cities eventually.

A Diverse individual Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her protective nature), the Siren group is comprised of CTO David Golightly in addition to expert advisors such as Lisa Stone (Co-Founder of weblogHer) and Gayle Karen teenage (CTCO at Wikimedia).

Even though they all handle vital aspects of the business (from marketing to customer care to graphics to development), additionally they put customers 1st irrespective of the job at hand.

Along with an application developed by two ladies of color — extremely uncommon in the technology industry — Susie and Katrina wished to attract a person base that’s just like diverse because the business is.

Siren’s user base is not just like your typical internet dating app audience — which is likely to predominantly be heterosexual guys, younger singles, and individuals looking for hookups. The sex proportion on Siren leans a little more feminine (55per cent to 45percent), and most users are over 30 and looking for a meaningful go out or union.

“we are gearing more mature, and I believe it has been excellent for all of us,” Susie stated.

What Siren additionally does well is include all types of folks, especially those from inside the LGBTQ area. A new component of Siren which was especially important into team is actually a “non-binary” gender selection for individuals when they submit their unique profile.

Susie along with her group realize that sex and sexuality are not set in material for a lot of, although conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, they’re able to also be limiting.

“we wish to help you find the person you are searching for, nevertheless do not need to declare or place your self in a box,” Susie mentioned. “That gender fluidity is essential for people to accept.”

Last Thoughts

Whether we’re talking about their invention, addition, or realness, Siren is actually using the matchmaking software space to a higher level out of every position.

And while they are going to increase the amount of useful features and expand the reach regarding events in the near future, the long-lasting focus will still be developing dependable connections with the users and standing to people just who attempt to destroy the ability for everybody.

“should you want to be an arsehole, there are numerous places to do it, but do not get it done right here,” Susie stated. “even as we level, we wish to keep this concept that reputation and depend on matter, and it’s all of our loyal objective to be hired for the community everyday. The audience is right here trying to give folks a fighting possibility to reduce loneliness and discover a proper actual link.”